Industry: General haulage, specialist transport, construction logistics, crane transport, tank transport, milk collection
Contact Person: Karl-Gustav Edland Gustavsen
Start date: 20??
Gustavsen Transport - specialist transport, fully managed in one platform.
A cloud-based TMS for an operation spanning crane lifts, stone haulage, milk collection and everything in between.
Gustavsen Transport AS is a family-owned transport company based in Larvik with roots going back to 1967, when Karl Johan Gustavsen started the business with a single truck hauling granite. Today, with Karl-Gustav Edland Gustavsen at the helm, the operation looks considerably different: 25 semi-trailers, 2 tank trucks, specialist trailers for machines, elements and cranes, vans and a 2000m² terminal complete with workshop and wash bay.
The fleet covers an exceptionally broad range of work, from construction logistics and specialist heavy transport to milk collection, stone haulage and general freight across Norway. Being Miljøfyrtårn certified and operating under Fair Transport principles, Gustavsen also holds themselves to a higher standard on sustainability and working conditions.
The starting point: looking for a modern challenger.
Gustavsen Transport had been searching for a simple, modern and cloud-based system for their industry for some time. The options they had seen were either too complex, too rigid or not built for the realities of specialist transport. Then FleetX appeared, an unfamiliar name at the time.
The evaluation was thorough. A demo, conversations with existing FleetX customers and a few rounds of internal discussion. Then they took the chance.
"One day Frakt24 appeared, as a somewhat unknown challenger. After a few rounds, a demo and checking with other customers, we took a chance on this challenger."
FleetX in Action
With 25-plus vehicles operating across multiple specialist service types, the FleetX dispatch board gives the team live visibility of every vehicle and assignment. Orders flow from intake to invoice in one connected workflow, with customers accessing order tracking, proof of delivery and invoices directly through the FleetX portal.
Karl-Gustav also made an honest observation about where the real friction lies. The system itself is not the bottleneck. The bigger challenge is an industry that still operates in some ways as it always has. FleetX can only go as far as the people around it are willing to move.
"Some of the limitations are not actually Frakt24 itself but that the industry still works a little too much in the old way. If you want to be able to run your business in a simpler way, I would take a look at FleetX."
The result: customers booking online and a team working from anywhere.
The impact that stood out most was not internal efficiency alone but customer behaviour. Because the customer-side order booking is simple and intuitive, Gustavsen saw a significant increase in customers choosing to book online rather than calling in. That shift reduces admin load, speeds up order intake and gives the operation a more professional face to clients.
The ability to manage the business from anywhere was equally important for a company running a diverse fleet across a broad geographic area.
"Because the system is easy to work with and order booking on the customer side is simple, we have seen a very significant increase in customers taking the step to book online. The fact that it is easy for the customer and that we can now easily work from anywhere is the most important thing for us."
More online bookings
A significant increase in customers choosing to book via the customer portal after switching to FleetX
Work from anywhere
Cloud-based platform accessible from any device, giving the team full operational control on the road or in the office
Multi-service fleet, one system
Crane transport, machine haulage, tank runs and general freight all managed in a single platform
Self-service customer portal
Clients book orders, track shipments and access invoices directly without contacting the office
Built for responsible operators
Supporting Miljøfyrtårn-certified and Fair Transport-accredited operations with environmental reporting built in